Sunrise Ford was founded in 1932, when a V8 Ford sold for about $400 and the dealership had 14 employees who worked out of a small building at the foot of the Citrus Overpass in downtown Fort Pierce.
天天美剧官方网站Today Sunrise Ford is one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees and an inventory worth more than $18 million. The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area, as well as our Buy Here Pay Here operation that provides dependable transportation for customers who have had some credit hiccups.
But some things have not changed during Sunrise Ford’s 85 plus years. It remains a family-owned business whose owner, Mary Jo Tierney, credits the longtime success to its outstanding service and competitive pricing . Sunrise Ford is consistently ranked one of the highest volume and highest customer satisfaction dealerships in Florida.
天天美剧官方网站Ms. Tierney, and her husband, Mike Wetzel, Sunrise Ford’s Vice-President, live in St. Lucie County, which they believe is another contributing factor to Sunrise Ford’s success. “We are active in a number of local charities and are happy to contribute back to the community. And unlike so many other dealerships, owned by large out-of-state corporations, we are accessible,” Mary Jo said.
Her family moved to Fort Pierce in 1957 and she was raised here. Mike Wetzel began his career in the car business in 1980 when he moved to St. Lucie County from West Virginia. “It really helps to have longtime-roots in the area. Generations of families and their businesses have purchased vehicles from Sunrise Ford,” Mr. Wetzel said.
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based in agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours,” Mary Jo said.
Sunrise Ford has also been fortunate to have a long-tenured staff which excels in both sales and service. Mary Jo credits her employees for Sunrise Ford’s longevity. “Our employees have a strong following of customers who appreciate their expertise and their helpful attitudes,” she said. And customers know they can contact her directly with any questions or concerns. “If I am not at the dealership, they can give me a call,” she said “I am probably one of few dealers who still have a listed phone number.”